- My role
- Solo, end to end: research, synthesis, concept testing and product design
- Duration
- 12 weeks
- Type
- Self-initiated concept
The question
Could Revolut build a personal finance experience for Gen Z in India that people actually trust?
What I did
Solo over 12 weeks. I audited 10 apps, ran 9 interviews and a 45-person survey, tested two concepts with 5 participants, then designed the winner.
What I found
People wanted AI help with money, but they wanted to see what it accessed and stay in control. The winning concept wasn't the most proactive one. It was the most controllable.
Independent concept. Not affiliated with or commissioned by Revolut.
